McLaren x Vuse

Driven By Change

Agency: Beat Global/ The&Partnership

My Role: Motion Design/Graphic Designer/Video Editing/Retoucher

I was one of the lucky designers to lead and bring to life the amazing campaign that is Drive By Change. A partnership between McLaren & Vuse this campaign aims to promote and empower under represented artists. Working on the project for 2 years I took part in many parts of the dynamic project. The artists put together an original artwork which is then transformed into a McLaren Livery which debutes at Abu Dhabi (the grande finale of the F1 season). Rabab Tantawy in 2021 & Nujood Al-Otaibi in 2022. There are many other artists featured under the driven by changer banner which I have also featured below.