Agency: Beat Global/ The&Partnership

My Role: Motion Design/Graphic Designer/Video Editing/Retoucher

I was one of the lucky designers to lead and bring to life the amazing campaign that is Driven By Change. A partnership between McLaren & Vuse this campaign aims to promote and empower underrepresented artists in the middle east. Working on the project for 3 years I took part in many parts of the dynamic/multi-platformed project. From hero artwork, website takesover and social launches, the campaign was truly multi-disciplined. DBC is built on artists who put together an original artwork which is then transformed into a McLaren livery which debuts at Abu Dhabi (the grande finale of the F1 season). Rabab Tantawy in 2021, Nujood Al-Otaibi in 2022 and Anna Tangles in 2023. There are many other artists featured under the driven by change banner amongst social assets.