LEGO

Client: Asahi

My Role: Motion Design, Art Direction & Brand Development

I was brought into LEGO to develop and elevate the motion language across its membership brand, shaping how the identity translated into dynamic, engaging creative across multiple touchpoints.

With a particular focus on CRM and Paid Media, I developed a suite of motion guidelines, creative templates and adaptable assets designed to bring consistency, flexibility and creative impact to campaign delivery, both internally and externally.

Showcased below is a selection of these frameworks, templates and live executions, many of which supported key membership launches and campaigns across CRM and Paid Media.