McLaren x Vuse - Driven By Change

Agency: Beat Global/ The&Partnership

My Role: Lead Motion Graphics/Graphic Design/Video Editing

I was a lead designer on Driven by Change, a ongoing McLaren x Vuse campaign celebrating underrepresented artists in the Middle East. The multi-platform project spanned hero artwork, website takeovers, and social launches, culminating in original artworks being transformed into McLaren F1 liveries unveiled at the Abu Dhabi Grand Prix. Featured artists include Rabab Tantawy (2021), Anna Tangles (2022), and Nujood Al-Otaibi (2023), among many others.